Communication is everything
PR and strategic communications, social media, executive profiling, event management and content creation services for the energy, automotive and EV charging industries.
Services available on a project or retainer basis to suit all budgets. I collaborate with an extensive network of freelancers to deliver full service projects at scale.
Services
Communications to power your brand.
Public Relations
From press releases to carefully executed product launches, I offer PR and media relations expertise tailored to meet your business objectives. This can include media interviews for key team members, award entries, reactive commentary (newsjacking) and ongoing awareness-raising campaigns.
Thought leadership
I deliver thought leadership and executive profiling strategies to highlight the expertise of your senior management across national media, trade press, and social platforms. This can include securing op-ed placement in key publications, social media content calendars and speaker opportunities at high profile events.
Copywriting & content creation
I create SEO optimised content, from blogs and op-eds to specialised white papers, all tailored to meet your key messages and business objectives. Photography and video creation can be arranged.
Event management
Sometimes there’s no substitute for connecting with your audience face to face. Whether through webinars or trade shows, I provide event strategies that ensure your business stands out.
BACKGROUND
Experience and key projects
Public relations
I have led PR and communications at brands including Pod Point, Easee UK and European SaaS providers, building strong relationships with key UK and European media in the tech, EV, and automotive sectors. At Pod Point, I managed external communications through its growth journey, from scale-up to IPO.
Thought leadership
Are you or your team aiming to elevate your profile within your industry? I’ve created thought leadership and executive profiling strategies for top executives at companies like Pod Point, Easee UK, and SaaS brands such as Road.io, helping them stand out among their industry peers.
Content creation & copywriting
I develop integrated and multi-format content strategies to meet your business objectives. Together we can define your goals and success metrics, and how content can help you achieve these. I’ll develop and execute a content calendar that drives results. I work with my wider network to deliver photography and video services.
THE PROCESS
01
DISCOVERY
I work with you to understand your business goals, target audiences and what success looks like.
02
PLANNING & PREPARATION
I develop a communications plan to help your business achieve its goals.
03
ACTIVATION
We go live with all approved activity. I monitor media coverage, publish approved content and report on results against key metrics.
TESTIMONIALS
Professionalism & creativity
Melanie’s experience, professionalism and creativity shines through in her work, particularly her writing – from thought leadership pieces to blogs. She is also consistently full of ideas, angles and different approaches that helps deliver results.
Bhavni Meintjies
Head of Brand & Comms
Capable & strong PR lead
Mel is an excellent PR and Comms Lead, she made an incredible impression at Easee to the point where she was asked to lead PR and Comms for a global product launch. Mel is very capable and her incredible knowledge of EVs and the industry makes her a strong EV marketeer. She is the strongest PR Lead I have worked with within my career.
Carissa Winters
Global Marketing Director
Undeniable PR impact
I had the pleasure of working alongside Melanie at Easee, where she proved to be the backbone of our team. In challenging times, she fearlessly led UK communications and contributed to global communications projects. Her impact was undeniable during her time as PR lead at Easee.
Earl Duncan
Founder & Digital Marketer
“I wouldn’t hesitate to recommend Mel, her experience, contacts and know how would be an asset to any organisation.”
Nick James, Head of Marketing, We Power Your Car
Consultation
Get in touch
Book a video meeting or email me to discuss how we can work together.
MELANIE DEFRIES 